Bitesize training courses → Sales courses → Key account management
Training course:
Key account management
Two hours • In-person or remote • 4-15 participants
About this bitesize training course
Key account management is about maximising the relationships, opportunities and profitability from the key accounts that you manage.
It’s about maintaining existing relationships and business, finding new opportunities, cross-selling and up-selling, all whilst keeping the competition out. While this programme is designed for salespeople in a more strategic key account role, the techniques covered would benefit any salesperson who manages large accounts within their portfolio.
Participants in our bitesize Key account management training course will learn to:
Create, work and accomplish your key account plans
Develop the status of your relationship from transactional, functional or consultative to strategic partner
Identify, map and manage your stakeholders
Leverage supporters and manage and/or convert detractors
Create a communications strategy for managing key stakeholder relationships
Key details
this bitesize training course is two hours long and packed with useful concepts
designed for groups of 4 – 15
delivered by an expert trainer at your workplace, or virtually
interactive, with plenty of exercises that get people talking
customisable, to connect with your organisation’s values
Recent reviews for the ‘Key account management’ training course
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"A really great trainer -- very relaxed and friendly, and makes it easy for participants to share their experiences in a safe environment.."
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"The course content was well paced, with lots of room for discussion and sharing feedback."
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"I liked how helpful and friendly the trainers were, they helped us and they said exactly what I was thinking in my mind!"
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"It was very engaging and the trainer was excellent at ensuring everybody got involved. The content was also very relevant and topical."
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"I liked how it got us all together talking - everyone was actively encouraged to speak so we get to hear from those who are normally too shy to speak."
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"Very good trainer - I liked her manner and responsiveness to questions. Scenarios were useful. The content of the course is very useful and important."
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"Very informative... great techniques learnt today!"
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"Very interactive session and the trainer encouraged the participants to take part in the session and express their opinions."
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“Everything BiteSize Learning has delivered for us over the past year has been fantastic. The trainers have been exceptional, and the sessions have gone down really well. I’m really happy to recommend them.”
Julie Hyett, UK Talent Lead, Aon Risk Solutions ★★★★★
Training made easy, the Bitesize way •
Training made easy, the Bitesize way •
All killer, no filler: our training sessions are crammed with high-value insights, and perfect for busy teams.
Live & interactive: real change doesn’t come from half-heartedly skimming through e-learning. We believe in bringing people together, to deliver memorable, engaging training experiences with learning that sticks.
Expert-led: all our sessions are designed + delivered by experienced specialists in L&D, HR and leadership coaching.
